There has been a shift in what is known as mainstream. As the new generation is up and coming, entertainment media outlets such as music, movies, and television are constantly changing. I believe that the new generations “theme” to media is the word “instant.” The attention span of human beings seem likes its becoming smaller and smaller. The new generation thrives on instant action and drama. It must be right then and there, or else the interest will disappear. People always want new technology to become “faster” more than anything else. As long as people get what they want, at a quicker speed, then they are satisfied. However, is faster always better, and is this theme of “instant” effecting the qualities of society.
First let’s look at music. I turned on the radio today and all the songs that I’ve listened to were upbeat, and were meant to be played at a night club. None of the music had any substance to it, and the lyrics mostly talked about broad subjects, usually involving a girl and getting drunk. I hardly listen to the radio because of this reason, and can’t even tell you what the popular songs are now days. I don’t hate mainstream music, but it is not like it used to be. There is no heart or soul to music anymore. Musicians used to be called artist, but now I only see them as entertainers. The movie industry is also changing, with more and more blockbuster films getting released. From superhero movies to Harry Potter, the film industry is becoming more and more difficult to work in. Big name producers will not take as many risks like they used to. Action is what the people want, and with CGI(computer generated images) becoming more popular, movies are turning into video games. Of course, there are still movies out there with great plots and movies that have some meaning to them, but the industry itself is shifting for a more “instant” way of making money.
Although the “instant” generation is up and coming, there is a possibility of another shift, where things can slow down, and where quality will be more important than quantity. It is just a matter of time. For example, the 1970s was a decade of peace, love, and rock and roll. Movies and music from the 70s focused more on the content rather than just scratching the surface. Movies like the Godfather and Taxi Driver, and musicians such as Led Zepplein and John Lennon. However, in the 80s, people wanted more media that was entertaining such as movies like Ferris Bueller and Tron, musicians like Cindy Lauper, and Styx. Each decade brings a new audience for the media, and for this upcoming decade, who knows what will happen. We will just have to wait and see.